Stuck on you

For some months now I've been in love with Chip Heath's and Dan Heath's Made to Stick: Why Some Ideas Survive and Others Die.

The title of the 2007 book grabbed me, of course, because Workplace Productions has been using the phrase "Learning that Sticks" for five years or so. And as a designer and facilitator of adult learning I'm always looking for new ways to make ideas and skills memorable.

And what a treasure this book is! It's written using its own principles: simplicity, unexpectedness, concreteness, credibility, emotional appeal, and stories.

I'll be discussing aspects of it here (even though the orange cover clashes with my color scheme), and I'd love to hear your thoughts on the Heaths' practice-what-you-preach manual.

So grab your copy, and over the next couple of weeks we'll talk about how these ideas relate to workplace learning. Stick around.