The idea from Made to Stick that I find myself quoting the most is the Curse of Knowledge.
That Snidely Whiplash-like phrase means that once we know something, we can't imagine the state of mind of someone who doesn't know it. And it's a curse, all right.
The Curse of Knowledge is what's operating when we sling the training lingo around. We're standing up there, staring at learners who are blinking blankly back at us. They don't know what we're talking about, and we can't figure out what's not to understand. But it's more than just a jargon gap.
When we're under the Curse of Knowledge, we assume that everyone has the same information we have. And the more expert we are in any subject, the further we are from the true mindset of the people we think we're communicating with, because we've been immersed for years in material that may be brand new to our listeners. When we understand something in our bones, it's hard to imagine that others don't get it at all. As Chip Heath and Dan Heath say in Made to Stick, "you tend to communicate as if your audience were you."
I've found it quite useful to be alert for the Curse of Knowledge in my life. I look for signs that I've made assumptions, and that my communication may be foiled again.
How to dispel the Curse? More on that in a later post.
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