Fascinating article at The Frontal Cortex, Jonah Lehrer's blog, on the mental effects of intimidation. Seems that when the brain feels overwhelmed by too much choice or competition, it tends to shut down instead of working harder. (And I thought it was just me!)I'm looking forward to Lehrer's new book, How We Decide, due out next month. Oh, and if you haven't read Paco Underhill's Why We Buy: the Science of Shopping, give it a look. Whether you love shopping or hate to cross a store's threshhold, I predict you'll find lots of insights that may be useful for training design as well.
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